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View essay - long-term customer loyalty and relationships from busi 560 at liberty university running head: long-term customer loyalty long- term. The loyalty business model is a business model used in strategic management in which the final link in the model is the effect of customer loyalty on profitability the fundamental assumption of all the loyalty models is that keeping existing.
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Recently, the 'customer loyalty' approach to marketing has become a huge part of strategic management, especially in the hope of increasing positive.
Customer's loyalty because of the ease navigation via the internet, consumers now have so many choices when they are ready to make their buying decisions.
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